We design and deploy automated data pipelines that track user actions in real time—sending bespoke message sequences based on exact browsing history, cart abandonment states, and purchasing velocity.
We build email programs around what your customers actually do, not just when they signed up. Every sequence is tied to a lifecycle stage, a purchase intent signal, or a retention risk — so messages land when they matter.
Most brands send the same promotional blast to their entire list and wonder why unsubscribes climb. We start from your customer lifecycle and work backwards — who is this person right now, and what do they need to hear?
Every flow we build, every subject line we test, every segment we create is driven by one question: is this the right message for this person at this moment? If not, it doesn't go out.
Aggregated across 11 clients in 2024–25. Individual results vary by list size, industry, and starting deliverability baseline.
We don't hand off a template library and a welcome email. We audit your existing program, design the full lifecycle architecture, write every sequence, and keep optimising until every metric moves.
We diagnose your current sending reputation, suppression hygiene, and segment health before a single new email goes out. A clean, well-segmented list is the foundation everything else is built on.
We map your entire customer lifecycle and design the flow structure: which automations you need, when they trigger, who they exclude, and how they hand off between sequences so nothing overlaps or gets missed.
Every email is written to feel like a message, not a marketing asset. Subject lines, preview text, body copy, and CTAs are crafted with intent — then tested against each other to compound open and click rates over time.
Welcome series, abandoned cart, post-purchase, win-back, browse abandonment, and VIP flows — built directly in your ESP and tested end-to-end before going live. No copy-paste templates; every flow is purpose-built.
Planned, written, and executed monthly campaigns — product launches, seasonal moments, and newsletter sends — that don't clash with your automations or burn out your list. Every send is segmented and timed deliberately.
Monthly reporting tied to revenue attributed to email — not just opens and clicks. We track flow performance, campaign benchmarks, list growth, and health metrics, and use them to inform what gets refreshed or rebuilt.
No black boxes. You know what's happening, who's writing it, and when it goes live at every stage of the engagement.
A full audit of your existing flows, campaigns, deliverability record, and list health — plus a 90-minute kickoff to understand your customer journey, revenue targets, and competitive landscape. We surface every gap and missed opportunity before a single email is rewritten. Deliverable: a written audit and prioritised roadmap.
We build your complete flow architecture: every trigger, segment, send window, and exclusion logic mapped out before we write a single line of copy. We review this with you so priorities match your actual revenue goals before build begins.
We clean your list, suppress unengaged contacts, warm your sending domain if needed, and set up proper authentication (SPF, DKIM, DMARC) so your emails arrive in the inbox — not spam. This phase happens in parallel with flow copywriting.
Every email is written from scratch — subject lines, preview text, body copy, and CTA. We design mobile-optimised templates that match your brand and render correctly across every major client. Each sequence is peer-reviewed before it reaches your inbox for approval.
Flows are built directly in your ESP, tested end-to-end with real subscriber data, and QA'd across send clients before going live. We set up A/B variants on key subject lines and CTAs from day one so optimisation starts immediately.
Launching the flows is not the finish line — revenue is. We review performance monthly, declare A/B test winners, refresh underperforming emails, and add new sequences as your customer base grows. Most clients see their biggest gains in months three to six as open rates stabilise and revenue attribution becomes clear.
Two recent engagements — different industries, same approach. Start with the lifecycle gap, rebuild from the trigger up, and let the compounding do the rest.
Rebuilt a stagnant welcome flow and added abandoned cart, post-purchase, and win-back sequences. Went from batch-and-blast weekly sends to a fully segmented lifecycle program in six weeks. Email became their #1 revenue channel within 90 days.
Redesigned a broken trial onboarding sequence that was losing 70% of new sign-ups at day 7. Rebuilt it as a behaviour-triggered activation flow, then added a churn-risk re-engagement program. Trial-to-paid conversion nearly doubled inside four months.
We're platform-agnostic and will recommend the ESP and stack that fits your business model and team — not whichever one we have an affiliate deal with.
We were sending emails every week and barely generating anything from them. Six weeks after Digital Zenith rebuilt our flows, email became our top revenue channel. The abandoned cart sequence alone paid back the retainer in the first month.
Our trial onboarding was a graveyard. People signed up and disappeared. The behaviour-triggered activation sequence Digital Zenith built nearly doubled our trial-to-paid rate. Nobody had ever looked at the day-7 drop-off problem before — they found it in the first audit.
I'd worked with three email agencies before this. The difference is that Digital Zenith actually cares about revenue per email sent, not just open rates. Open rates are easy to inflate. Showing my CFO a number tied to pipeline is what matters — and they delivered that.
Monthly retainers scoped to your list size and program complexity. You know what you're getting and what it costs before we start.
For growing brands launching their first serious lifecycle program and getting flows off the ground.
Full lifecycle email management for brands ready to make email their most predictable revenue channel.
Bespoke programs for large lists, multi-brand operations, complex ESP migrations, or high-volume transactional email.
If your question isn't here, book a 30-minute call — no obligation, no pitch deck.
Automated flows can go live within the first 30 days, and some clients see revenue impact from an abandoned cart sequence within the first week of launch. Bigger program improvements — open rate lifts, list health gains, compounding A/B wins — typically become clear by month three. Unlike SEO, email moves fast once the foundations are right.
A cold or small list is very common and absolutely workable. We start with a careful re-engagement approach and domain warmup strategy so your sending reputation builds gradually rather than tanking deliverability on your first send. List size matters less than list quality and trigger logic — a small, engaged list consistently outperforms a bloated cold one.
We handle everything — subject lines, preview text, body copy, and CTAs — informed by a brand voice brief we build together at kickoff. You review and approve every sequence before it goes live. If you have an in-house writer you'd prefer to involve, we can work in a hybrid model. The strategy, flow logic, and optimisation always stay with us.
We work across Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Drip, Brevo, and others. If you're on a platform that's not the right fit for your business model, we'll tell you honestly and can manage a migration. We don't push platforms we prefer — we push the one that fits your stack and growth stage.
Email is not a set-and-forget channel. Flows degrade as list composition changes, subject lines fatigue, and products evolve. After the initial build, most clients move to an ongoing monthly retainer covering campaign management, A/B test analysis, copy refreshes, and new flow development as the business grows. This is where the compounding gains really compound.
Book a 30-minute call with one of our email strategists. We'll audit your current program, spot the biggest flow gaps, and tell you exactly what we'd do — no obligation.